Attention all retailers! Attention all manufacturers!
On Monday, the family and I ventured to the King of Prussia Mall, one of the largest in the U.S., to do some shopping. The girls went one way, the boys went the other (we purchased Roy Halladay uniform t-shirts for the kids), and the boys happened upon the Apple store.
It was hopping! Most of the other stores were rather slow, but the Apple store was full, and it was buzzing. Take it for what it's worth, but there is a big lesson to be learned from this.
People want to be around innovation, the new thing, a company that looks to make their lives easier, that never stops trying to advance. It was amazing to see the number of customers there compared to all of the store's neighbors.
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The more I think about it, the more I realize the success of Apple is related to their minimalism at all levels.
They make a handful of easily defined products. Where the decision is made on what you want to do with it, not the specs.
To figure out what kind of apple computer to buy, you only have to ask 3 questions.
Do you want a desktop or a laptop?
Do you need to do intense graphics/calculations?
How many cables do you want to deal with? (for a desktop) OR How much do you want to carry around? (for a laptop)
And finally What do you want to spend?
And you have your choice of one apple product. Done. But with Dell/IBM/HP/etc you still have about 6 choices with an insane amount of overlap.
And the same goes for MP3 players as well.
1) Do you want to play games.
2) Do you want to carry around your entire audio/video collection?
3) Do you care about the song order?
4) Pick a color.
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