Humphries isn't a household name; Kardashian is. Humphries isn't an NBA star, and while Kardashian isn't a star per se, she's perhaps the most famous for making herself famous. Sounds a bit like Yogi Berra, doesn't it?
There's a famous line in accounts about Joe DiMaggio when his then-wife, Marilyn Monroe, recounted to him a trip she took overseas. She told her husband, "Oh, you've never heard cheering like that." To which the Yankee Clipper responded, "But I have."
Don't know if Humphries has heard much cheering since his abbreviated college career (where one could argue that the biggest yelping going on in Minnesota was when he chose Minnesota as his college), and I also don't know if Kardashian has heard such cheers, either. But it's certainly the case that she draws a crowd almost anywhere she goes, while Humphries might draw fans because tall people usually draw the question, "did you play basketball?"
It will be interesting to see how he'll fare playing Mr. Kim Kardashian, as it would be interesting to see his financial statements to determine how much of his net worth he spent on her engagement ring.
The TV special on the wedding airs in October, which is good timing because the NBA season might not start at all. Kris Humphries will get more exposure for this than for his hoops career. But the NBA will get plenty of exposure because he's a hoopster, regardless of whether there's a lockout or not. Sounds like a good deal for everyone.